Lack of management is most damaging on the level of strategic management where it can paralyze a complete organization. Moore showed how companies could attain this enviable place through the use of E.M. Rogers’ 5 stage adoption process and focusing on one group of consumers at a time, using every group as a base for reaching the subsequent group. The most tough step is making the transition between introduction and mass acceptance. If successful a firm can create a bandwagon impact during which the momentum builds and its product becomes a de facto normal. The web has dramatically empowered shoppers and enabled consumers and sellers to come collectively with drastically lowered transaction and middleman costs, creating rather more strong marketplaces for the purchase and sale of goods and companies.
In essence, there are only three proper forms of business strategy. These are cost methods, differentiated services or products strategies, and …