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Military strategy books such as The Art of War by Sun Tzu, On War by von Clausewitz, and The Red Book by Mao Zedong turned business classics. From Sun Tzu, they realized the tactical facet of military strategy and particular tactical prescriptions. From von Clausewitz, they realized the dynamic and unpredictable nature of military action. Important advertising warfare books include Business War Games by Barrie James, Marketing Warfare by Al Ries and Jack Trout and Leadership Secrets of …