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Douyin and influencer marketing Owing to its huge consumer base and visitors, the Chinese TikTok has become a model new marketing battlefield wanted by many brands. The app offers display adverts, buzz marketing, and live-streaming features for firms to advertise their merchandise. Foreign cosmetics brands Olay, Guerlain, and Unny have also reached out to top-tier influencers on Douyin like Li Jiaqi to spice up their brand consciousness. This will stop mechanical responses, a significant turn-off for web customers …
