We examined AdWords and a few paid Twitter campaigns within the early days however while this generated clicks on our website, our on-site conversion fee was terrible. We were paying between $4-10 a click so it was an pointless expense at the time. The only paid channel which had some use was YouTube the place we offered a brief introduction video on our service providing. While pricing has elevated in the past 18 months or so, video remains to be a comparatively low cost methodology of advertising. This didn’t generate too many shoppers however we had been in a place to test some of our content material and messaging by analysing click-throughs.
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